This workshop guides participants through the complete production process of a professional commercial—from concept development to a client-ready package. While filming is not included, the workshop is designed to simulate real industry workflows and standards. Final Project By the end of the workshop, each student or group will develop a full commercial pre-production package, ready for production. 🎬 On-Set Shadowing Opportunity Top-performing participants will be selected to shadow the instructor on her next commercial shoot, gaining real-world experience behind the scenes. What You’ll Learn: • The structure of the advertising industry in Egypt and the Arab world • The evolution of ad production and the role of AI • Key stages of production: pre-production, production, and post-production • Creative fundamentals: insights, tone of voice, and balancing vision with feasibility • Agency team roles and interdepartmental collaboration • Hands-on work with real briefs and role-play simulations • Pre-production planning: treatments, crew selection, casting, locations, storyboards, and PPMs • On-set management: scheduling, logistics, crew roles, and production challenges • Budgeting: cost breakdowns, quotations, and working with different budget types • Post-production workflow: editors, sound, color, animation, and managing feedback • Final project presentations and a look at future trends in commercial production