Step into the advertising scene with this 3-day workshop with Yasser ElBahr on building ideas that go beyond the brief. Learning how to shift your thinking from ads to ideas, navigate client relationships, and turn cultural insight into powerful campaigns that stick.

Yasser ElBahr is an advertising executive with over 15 years in the media industry. As Co-Founder and Executive Creative Director of People of the Internet — MENA’s 2024 Most Effective Independent Agency — he has led campaigns for Samsung, P&G, EGBANK, Birell, and Careem. His work is rooted in cultural insight and business impact, blending creativity with strategic thinking to challenge norms and deliver results.

In this 3-day workshop, you’ll learn all about:
- The difference between ads and ideas
- How to speak the client’s language and build trust
- Identifying single-minded messages that cut through clutter
- Challenging briefs, finding insights, and writing lines that resonate
- Crafting campaigns that serve both creativity and business goals
- Learn to sell and pitch your ideas

Dates and Timings (on-ground at District 5):
1st of July: 7:00 -10:00 PM
2nd of July: 7:00 -10:00 PM
6th of July: 7:00 -10:00 PM

📍 Location: Kamelizer at District 5, Marakez

This workshop is for intermediates There will be an in-class and after-class assignment and you will receive a certificate upon completion of your workshop.
*This workshop will be held in Arabic
*You can get a refund maximum 4 days before the course. If you need a refund after that time, your registration will be used as credit for another workshop of your choice. If you have any questions, please send us a message on Instagram or Facebook or email us at hello@sync-school.com