For all designers, explore a new pop on design now with Sarah Mosallem in her workshop!

Learn about creative philosophy, visual identity, and translating brand essence into strong design systems. From daily creative practices to dissecting briefs and building moodboards—this workshop bridges both intuition with intention.

Sarah Mossallam is a Cairo-based Creative Director and Illustrator with nearly a decade of experience in visual identity, branding, and art direction. Her work focuses on storytelling through design, with clients including Upfuse, Palma, Kojak, and ABN’G. Known for her thoughtful process and intuitive approach, Sarah blends illustration and design to create emotionally resonant brand visuals.

In this 3-day workshop, you’ll learn all about:
- Building a personal creative philosophy and daily practice
- Breaking down a design project from sketch to final identity
- How to build effective moodboards and draw inspiration with intention
- Creating brand spectrums and translating keywords into design
- Dissecting briefs, brand tone, and audience into clear visual language

Dates and Timings (on-ground at Majarrah):
11th of July: 7:00 -10:00 PM
12th of July: 7:00 -10:00 PM
15th of July: 7:00 -10:00 PM

📍 Location: Majarrah, Sheikh Zayed

This workshop is for intermediates There will be an in-class and after-class assignment and you will receive a certificate upon completion of your workshop.
*This workshop will be held in Arabic and English
*You can get a refund maximum 4 days before the course. If you need a refund after that time, your registration will be used as credit for another workshop of your choice. If you have any questions, please send us a message on Instagram or Facebook or email us at hello@sync-school.com