The 2nd edition of this 3-day workshop with Sally Soliman, General Manager at Tayarah, focuses on strategic advertising, creation and assessment of creative briefs, the importance of adhering to brand guidelines and providing effective feedback to creative teams. Tackling The role of media departments in publishing strategies.

Sally Soliman is a dynamic media visionary with over 20 years of experience in strategy, renowned for scaling and sustaining agencies through compelling narratives for people and brands. With expertise spanning research, strategy, sales, marketing, production, and TV broadcasting, she is known for her hands-on approach and no-nonsense work ethic. A subject matter expert in branding and storytelling, Sally has been managing agencies since 2003 and is a veteran executive in the industry.

In this 3-day workshop, you’ll learn all about:
Fundamentals of strategy in advertising
The foundations that make a good strategy
Breaking down consumer benefits
Comprehending brand guidelines
Translating advertising strategies into creative briefs
Assessing and giving feedbacks to creative ideas
Where your role starts and ends

This workshop is for Beginners to Intermediates. There will be an in-class and after-class assignment and you will receive a certificate upon the full completion of your workshop and assignment.

Dates and timings:
14th of April: 7:30 - 10:30 pm
15th of April: 7:30 - 10:30 pm
17th of April: 7:30 - 10:30 pm

*This workshop is in Arabic.
*You can get a refund maximum 4 days before the course. If you need a refund after that time, your registration will be used as credit for another workshop of your choice. If you have any questions, please send us a message on Instagram or Facebook or email us at hello@sync-school.com